How to Research Keywords?

If you are into blogging and you give importance to SEO, you must have an idea of how much important keywords are. Most of the bloggers struggle a lot in researching for keywords relevant to their blog posts. In doing so, they, just to follow the trend in SEO, start using keyword research tools that are meant for professionals and SEO experts. For all such bloggers, I want to tell them that if you are not an SEO expert and still you are using such tools like Google Keyword Planner, SEMRUSH, Ahrefs, WordTracker etc, you may come up with less important keywords and it may affect your blog’s ranking in a negative way. To make your keyword researching job easier, I have come up with some other ways for bloggers to research keywords.

How Can Bloggers Research Keywords in Easy ways?

There are many easy ways for bloggers to research keywords for their blog posts, and they are as follow:

1. Research Keywords Using Pinterest:

Pinterest is a good data source for doing keyword research for bloggers and is a great alternative to premium keyword research tools used by SEO experts. The two famous ways you can research keywords using Pinterest are described below:

• Pinterest Instant: This is the easiest way in which you just have to type a relevant keyword of your choice in the Pinterest search box, and it will show up all the popular keywords that Pinterest search has in its database.

• Pinterest Guided Search: Just type a relevant keyword again in the search box and hit enter this time. You will not only get the relevant pins but you will also get to see a bunch of symatic keywords just below the search box.

2. Research keywords Using Competitor’s Keyword Analysis:

You, being a blogger and the owner of your blog, know what are the most relevant keywords that your target audience can search in Google to get the results of blogs websites having a similar niche to yours. The blogs which are on the top results are definitely due to a good SEO and the better use of keywords. Just collect the top 5-6 blog sites, as they are your top competitors and observe the meta tags to get an idea of the keywords they are using for SEO. Note down those keywords and use them for yours.

3. Research Keywords Using Google Trends:

Google Trends shows you the search terms that are famous in a particular location. Just type a relevant keyword of your choice and Google Trends will show up related search terms that are popular in a particular region.

Bottom Lines:

There are much more ways to research keywords, but it can be done well if performed by an SEO expert. If you are a blogger, you need not take the stress of researching keywords. Just hire the best SEO service provider company, and they will provide you a list of important keywords that can boost your blog’s search engine ranking in Google. If you feel the need of a good SEO agency for doing keyword research and any other SEO activity for your blog, then contact us with your requirements and get an affordable quotation from me.

How Does Google Rank Pages?

You are a blogger, you dedicate a lot of time and do too much hard work in researching for topics, cultivating your own ideas and writing blog posts. But, all your hard work will go in vain if your blog will not have a good reachability among the like-minded audience. To make your blog famous in Google search, it is important for you to understand how Google ranks a web page or a website. To help you in this, I have come up with this post to let you understand how does Google rank pages. But first, you need to realize the working methodology of Google.

How Google Works?

Like all other search engines, Google has a search engine spider named ‘Google BOTS’, whose work is to crawl the web and index any new webpage/website in its database. These search engine spiders are responsible for ranking pages in Google SERPs (search engine result pages). But, the working methodology of Google is not as simple as just crawling and indexing of web pages. Google has a big ranking algorithm parameter of around 200 factors on which it measures the value of web pages and ranks them accordingly. Google has never disclosed its all the ranking algorithm factors to maintain its result quality, but a few of the most important ranking factors are known by almost all the SEO experts.

Let’s check out those factors with a brief information on all of them.

• Relevancy of Keyword: Google ranks web pages by keywords. So, the more relevant will a keyword be, the better will be the ranking of web pages.
• Meta Tags: Meta tags are important for both Google and the search engine users. Google takes information from meta tags to show up the title and description of web pages in the SERPs. You need to make them SEO-friendly in order to get your blog noticed by Google.
• Images: Google, like any other search engine, can’t read images, so you are required to put an ALT (alternative) tag to name an image. The ALT tags which Google find with images on a web page are checked by Google Bots and thus it works as an important ranking algorithm factor of Google.
• External Links: Google gives some value and ranking to every web page, and if you use external links in your web page, they affect the ranking of your web page in the way Google values them. So, be wise in putting an external link on your web page.
• Webpage Speed: It is another important factor that is counted among the ranking algorithm factor of Google. The lighter your web pages will be, the faster will be the page load time and the better will be the search engine ranking of the web pages.

Final Thoughts:

As stated earlier, Google has around 200 ranking algorithms on which web pages have to pass their quality for SEO. Obviously, the above-mentioned factors are a very few, and reading about too many ranking algorithm factors of Google will make you feel monotonous, as you are a blogger and it is not your job to take care of all the ranking algorithm factors of Google. But you need not worry for this, as one of the leading SEO Services provider is here to take up all your stress and responsibility to make your blog rank well in Google SERPs. Contact our team of SEO experts to get a quote for the SEO of your blog.

The Importance of Having A Website for Your Business

You may be one of them who owns one or more business, but do not have a website for them. It is perhaps because you have not yet realized the importance of having a website for your business. Before knowing the importance of having a website, you must understand what a website is. In simple words, a website is a domain which contains one or multiple web pages that can be accessed through the internet. This is the digital era, and everything is connected to the internet nowadays. People are frequently using the internet to get information about a product, service or a business. Surprisingly, there are still many businesses which do not have a website or their internet presence.

If you are one of them who do not have a website for their business, you are missing out a great opportunity to grow your business online. You can use your website as a great marketing tool to grow your business.

Being a business owner, it is important for you to know where your target consumers are. But in this digital era where people find it comfortable to look for a service or a product online, it is equally important for your consumers to know about your business and to know how to reach you. So, this is one of the most important reasons that you should have a website for your business.

Below are some other points that will help you understand the importance of having a website for your business:

• It is a cost-effective way to reach the potential marketBusiness owners spend a lot in print advertising. They create brochures and distribute them in the potential market. But the digital era has made the world very small, and one can easily reach to a business with the help of the website of that business. Having a website means you need not spend millions on printing brochures and distributing them. Customers can know about your business, services you offer and/or products you sell.
  So, a well-developed website and a good online presence can be a cost-effective way to grow your business by enabling your potential customers to reach your business easily.
  
• It is easily accessible anytime
• One of the most important benefits of having a website and a good online presence is that your business can be reached by your customers 24 hours a day. Just imagine that you have gone out to a shop to buy something, and you find it closed. You will move to another shop to buy the thing. Similarly, if you do not have a website or a good online presence, your competitor will get benefited.
  
  So, it is important to make your business easily accessible through a website where you can put all the details about your business and the services and/or products you offer to your consumers.
  
• It is more convenient to do business through a website than having a physical store
• The easy availability of the Internet and the online shopping trends have made people more comfortable and frequent to shop online as compared to going out to a physical shop to buy something.
• 
  Having a website and offering your services and/or products through your website can have a magical effect on your business growth.
  
• Having a website adds more credibility of your business to your consumers
  Nowadays consumers have become so much open-eyed that before buying any product or taking any services, they prefer to read about the company and reviews of other customers about the company on the internet. By having a website, you have the opportunity to present why and how your business is different and better, and what offer can you give to your customers. You can put any information about your business which makes your business more credible than your competitors.
  
• A website helps in increasing your salesYou can say that your business is in profit only when you earn more than you spend. In the competitive market, you can only count your business in the race if you have an online presence and you provide your consumers the facility to buy your services or products online.
  
  Undoubtedly, having a website is the ultimate way to increase your sales.
  
• With your website, you can market your business online easily
  If you want to market your business in a better way to win the competition, it is important to have a website and an online presence of your business. Having a well-developed website with good design and great content results is a better marketing, and a good marketing results in a better business growth.

Conclusion:

Having a website for a business is a must to stay forth in the race. A well-built website can move a business in the path of success. You can use your website as a great marketing tool to grow your business.

I hope you enjoyed reading the blog. If you liked the blog, don’t forget to add your feedback and thoughts in the comment box. 

How to Nail Your New Website's Search Engine Status

Nowadays small scale businesses are also competing with business giants with the help of online marketing or an SEO-friendly website. Standing in an era of internet, everybody is showcasing their products through their website so that the biggest door of the worldwide audience can be opened in front of them. But having a beautiful website with lots of features is not enough to cater the worldwide audience. For that, you need to enhance your Website ranking or visibility in the top search engines like Google, Yahoo, Bing etc so that your website can be viewed by the maximum like-minded audience. The utmost need for every business is to come up in the prominent pages of search engines. An extreme competition can be seen among different business websites for Search Engine Optimization (SEO).

SEO is a process through which you can optimize your website ranking in the search engine result pages (SERPs) of search engines like Google, Yahoo, and Bing etc. And to nail your website’s search engine status you just have to keep in mind some simple steps such as:

• Selection of right keywords
• Selection of relevant domain name
• An eye-catchy title and attractive meta-description including the targeted keywords in them for the web pages
• Taking help of a sitemap
• Social media platforms are also effective
• Putting Directories to work

Selection of right keywords

Keywords are those, which are mostly searched by the customers in Google and other search engines. So at first make a list of good keywords having high search volume and select the best one and put it on your website accordingly.

Selection of relevant domain name

Selection of domain name is also very important. If your website is completely ready to go live then it is recommended to choose a domain name which will include your business name and an ideal keyword related to your business so that your website can be index and ranked well by Google and other search engines in SERPs very easily.

A unique title and meta-description for the web pages

Just keep in mind one thing that SEO is a text driven process. Search engines at first crawl your domain name. After that, it looks for your title and meta-description on the web pages. You also have to remember that potential customers and website visitors put a search term (Keyword) in Google to check if those sites can provide them the desired result. So give a unique and relevant title and also use the best keyword as much as possible in the meta-description of the web pages.

Take the help of a sitemap

Google and other search engine's robots are good enough to crawl and index your website themselves. But why will you wait? Put a sitemap on your website so that they can find you very easily and you can enhance your ranking.

Social media are also effective

Nowadays millions of people are associated with Social media. So if you can promote your business in social media, it will surely increase your ranking and give you business. Search engines always take a note of regular active profiles. So update your page with relevant and unique content frequently on social media platforms like Facebook, Twitter, Google+ etc.

Put Directories to work

Most of the time people prefer business in their area so that they don’t have to go far to get the desired things. But lots of competitions are there in your area similar to your business. So what will you do to attract local people? Enlist your name in directories like yellow pages, white pages with your phone number, complete address, and other necessary details. It will definitely increase your ranking and give you productivity.