Nowadays small scale businesses are also competing with business giants with the help of online marketing or an SEO-friendly website. Standing in an era of internet, everybody is showcasing their products through their website so that the biggest door of the worldwide audience can be opened in front of them. But having a beautiful website with lots of features is not enough to cater the worldwide audience. For that, you need to enhance your Website ranking or visibility in the top search engines like Google, Yahoo, Bing etc so that your website can be viewed by the maximum like-minded audience. The utmost need for every business is to come up in the prominent pages of search engines. An extreme competition can be seen among different business websites for Search Engine Optimization (SEO).
SEO is a process through which you can optimize
your website ranking in the search engine result pages (SERPs) of search
engines like Google, Yahoo, and Bing etc. And to nail your website’s search
engine status you just have to keep in mind some simple steps such as:
- Selection of right keywords
- Selection of relevant domain name
- An eye-catchy title and attractive meta-description including the targeted keywords in them for the web pages
- Taking help of a sitemap
- Social media platforms are also effective
- Putting Directories to work
Selection of right keywords
Keywords are those, which are mostly searched
by the customers in Google and other search engines. So at first make a list of
good keywords having high search volume and select the best one and put it on
your website accordingly.
Selection of relevant domain name
Selection of domain name is also very
important. If your website is completely ready to go live then it is
recommended to choose a domain name which will include your business name and
an ideal keyword related to your business so that your website can be index and
ranked well by Google and other search engines in SERPs very easily.
A unique title and meta-description for the
web pages
Just keep in mind one thing that SEO is a
text driven process. Search engines at first crawl your domain name. After
that, it looks for your title and meta-description on the web pages. You also
have to remember that potential customers and website visitors put a search
term (Keyword) in Google to check if those sites can provide them the desired
result. So give a unique and relevant title and also use the best keyword as
much as possible in the meta-description of the web pages.
Take the help of a sitemap
Google
and other search engine's robots are good enough to crawl and index your
website themselves. But why will you wait? Put a sitemap on your website so
that they can find you very easily and you can enhance your ranking.
Social media are also effective
Nowadays millions of people are associated
with Social media. So if you can promote your business in social media, it will
surely increase your ranking and give you business. Search engines always take
a note of regular active profiles. So update your page with relevant and unique
content frequently on social media platforms like Facebook, Twitter, Google+
etc.
Put Directories to work
Most of the time people prefer business in
their area so that they don’t have to go far to get the desired things. But
lots of competitions are there in your area similar to your business. So what
will you do to attract local people? Enlist your name in directories like yellow
pages, white pages with your phone number, complete address, and other
necessary details. It will definitely increase your ranking and give you
productivity.