Off page SEO is the lengthiest and the toughest part
of promoting a website or a webpage in any search engine. According to the
current SEO trends, SEO professionals and experts are doing the following
Off-page SEO activities to run an SEO campaign:
1) Article Submissions
2) Blog Submissions
3) PPTs Submissions
4) PDFs Submissions
5) Infographics Submissions
6) Social Bookmarking Submissions
7) Profile Link creation
8) Classified Ads posting
9) Business Listing Submissions
Being a goal oriented Internet marketing strategist
and analyst with more than 4 years of professional experience in Search engine
optimization (SEO), Social media optimization (SMO) and Online reputation
management (ORM) campaigns, I am sharing a set of Guidelines which I follow
while doing Off-page SEO activities for my clients. The below mentioned guidelines will be proved the
greatest tips and tricks to run a successful Off-page SEO campaign for your
website.
Guidelines
for Article content creation
1)
Article should be of at least 500-550 words.
2)
Article should contain a catchy and attractive ‘Title’ including the keywords
that we are targeting in the content.
3)
No any brand/product name or business logo should be mentioned in the article
content.
4)
There should not be any copied content in the article. Avoid articles having
duplicate content completely, and focus on unique and fresh content.
5)
Article should be written in Standard English (formal language) including
informative facts and figures.
6)
Good quality, unique and Informative content should be strictly preferred over
promotional content.
7)
There should be shared general information, advantages, and disadvantages,
treating self as third person ('they').
8)
Repetition of similar words should be avoided; synonymous words (relevant keywords
given) should be used instead.
9)
Article content should contain 1% of keyword density of each targeted keywords.
10)
In Article content, location-based keywords are used as precedes the service in
sentences - e.g. Melbourne Lawyers are effective in what they do (as oppose to
Lawyers Melbourne are effective in what they).
Guidelines
for Blog content creation
1)
Blog should be of at least 300-350 words.
2)
Blog should contain a catchy and attractive ‘Title’ including the keywords that
we are targeting in the content.
3)
Brands, Product names, services and other details can be mentioned (e.g. giving
information, detailing benefits, Dos and Don’ts, giving personal reviews and
writing personal opinion about a particular brand, product, service or company
as a third person.)
4)
There should not be any copied content in the blog. Blogs having duplicate
content should be avoided completely and we need to focus on unique and fresh
content.
5)
There should be shared short, witty and interesting conversational content
providing personal, inside point of view, sharing experiences, ideas, opinions
etc, treating self as first person or second person ('I' or 'We').
6)
Repetition of similar words should be avoided; synonymous words (relevant
keywords given) should be used instead.
7)
Blog content should contain 1% of keyword density of each targeted keywords.
8)
In a blog content, location-based keywords are used as precedes the service in
sentences - e.g. Melbourne Lawyers are effective in what they do (as oppose to
Lawyers Melbourne are effective in what they).
Guidelines for PPT and
PDF creation
1) PDF should be of at least 300-350
words and PPT should contain no more than 8 slides.
2) Content should be brief and concise.
‘Bullet points’ should be used to list key points.
3) Content should be extracted from the
website or from the approved articles and blogs for the project. However, as
PPTs are meant to be a quick source of information, we should not copy and
paste a whole lot of / an entire paragraph of content from the articles and
blogs.
4) As with articles, the content we put
onto, our PPTs also need to be value-added. Instead of cutting the chase
straight to promoting our Client's products or services, where we are able to,
try to insert general information that would be of interest to users.
5) The images we include in PDFs and PPTs
should be clear and not blurry.
6) Only relevant images should be
included in PPTs and PDFs according to the content.
7) We need not to include business logo
or images showing products and services of a particular brand. (We have taken
permission from client to use product images for SkinB5 PDfs and PPTs.)
8) In spite of mentioning Business name
and complete address, we should mention only the website address. (e.g. To more
about the topic, visit the below website.)
9) We must add such lines “To Know more,
please visit – website.com” in the last slide in ppts and in the last line of
PDFs.
Guidelines for
Info-graphic image creation
1) An info-graphic should contain a
complete story or information with advantages and disadvantages, dos and don’ts
about a particular topic (keyword) including relevant and justified images.
2) Brand name or logo should not be used.
3) The matter (images and content) should
be complete, clear and easy to understand.
4) In spite of mentioning Business name and complete
address, we should mention only the website address. (e.g. To more about the
topic, visit the below website.)
Before
Submission Guidelines for Articles, Blogs, PDFs, PPTs and Info-graphics
First, we need to check
the written articles, blogs, PDFs, PPTs and Info-graphics are as per our above
mentioned standard guidelines or not like:
1. Should not have
spelling mistakes.
2. Should not have
grammatical Errors.
3. Should not contain
any brand/product name or business logo.
4. Keyword density
factor should be fulfilled.
5. There should not be
duplicate content.
6. Content must match
the theme of Project.
These
are all the major guidelines we follow for the all the content submission
processes.
Guidelines
for Social Bookmarking Submission Process
For making all my points
easy to understand, I am explaining all the guidelines in points below.
Guidelines for Selecting Social
Bookmarking Sites:
1) The social
bookmarking sites must contain a category relevant to the theme of the project website.
2) The Social
Bookmarking sites should be in English language only.
3) We should give
priority to high PR social bookmarking.
4) Social Bookmarking
sites having adult categories (or Niche
Categories sites for adult and gambling) should be strictly ignored, as Google
along with almost all search engines count these backlinks as bad quality
backlinks, and ranking in SERPs can be suffered badly.
5) We must ignore social
bookmarking sites having a domain extension for a particular country (not
related to the location of our client).
E.g. Let us suppose that
the site to be bookmarked belongs to Australia, and the selected bookmarking
site contains "co.uk" domain extension, then we must ignore submitting
our site to such bookmarking sites.
Guidelines for Social Bookmarking
Submissions:
1) We need to register
an account and create a profile. We should make a public profile which should
look real. For this, we need to upload a profile picture, where we can use the
logo of the site to be bookmarked. Then filling up the profile modification
form as much as we can with correct information is also very important.
2) While social
bookmarking submissions, we need stories to submit consisting of Titles, Descriptions
and Keyword Tags. Here, we should use unique story titles and descriptions for
each and every social bookmarking site.
3) We should submit not
more than two stories at a time on every social bookmarking site.
4) We should prefer to make
each unique title a meaningful sentence including the targeted keyword(s),
keeping in mind that the title should not be very long, and it should look
natural and attractive.
5) We should also prefer
to make each description meaningful to the webpage for which we will submit
that description, justifying the webpage content and making it attractive and
effective.
Guidelines
for Profile link creation process
1)
We should select such high PR sites where we can register and create a proper
looking business profile having either brief information such as Business name,
Logo, Location and business description or having detailed information of the
products and services along with the above information.
2)
We should upload more images other than business logo along with image title
and image description, if we have such options on profile link sites.
3)
We should link one profile to another profile if we have such options while
creating profile links.
4)
We should avoid profile link sites having lots of ads and pop-ups.
5)
We should not create profile on sites having completely different niche and
category.
Guidelines
for Classified Ads & Business Listings Submission process
1)
We should search for Local sites with the domain extension of the particular
country (related to the location of our client)
2)
The classified ads sites and Business listing sites should be in English
language only.
3)
We must ignore classified ads sites and business listing sites having a domain
extension for a particular country which is not related to the location of our
client.
E.g.
Let us suppose that the ad to be posted or the business to be listed belongs to
Australia and the selected classified ads site or business listing site
contains "co.uk" domain extension, then we must ignore submitting our
site to such classified ads sites.
4)
We should submit our ads or list our business only when we find the relevant
categories.
5)
Utilising all the sections such as adding business logo, images, social links
etc should be done.
6)
(For Classified Ads): We can post as
much ads as many services and products are available on our client’s website.
E.g.
suppose if a website is providing SEO services, web design services and smart
phone application development services, we can post three different ads on same
classified ad site for the same project.
7)
For Business Listings: We should
list one business on one site only. Submitting same business to same business
listing sites multiple times is a wrong way to list a business.
These
are all the major guidelines we should follow for Blog submissions, social bookmarking
submissions, profile link creation, Classified ads posting and Business
listings.
