The Following are the twenty most important factors affecting search engine ranking points:
1) Relevant Keywords used in Title tag of a
Webpage.
2) Relevant keywords used in Description Tag of
a webpage.
3) Anchor Text of inbound links.
4) Global Link Popularity of a website.
(Global Link Popularity or ‘GLP; also referred
to as Link Authority’ is the total link authority of a site based on all links
pointing to the site from anywhere on the web and encompassing both link
quality and link quantity.)
5) Keyword Use in Body Text.
6) Uniqueness and Quality of webpage content of
websites.
7) Exact match Domain (EMD) with unique,
quality and relevant webpage content.
8) LSI Keywords in Title and Description Tags.
(As with webpage content, LSI keywords in page
Meta tags probably help Google discern between synonyms. It may also act as a
relevancy signal.)
9) Latent Semantic Indexing Keywords in Content
(LSI).
(LSI keywords help search engines extract
meaning from words with more than one meaning. The presence/absence of LSI
probably also acts as a content quality signal.)
10) Resolved URL canonicalization issues.
11) Image Optimization.
12) Resolving Broken Links Issue.
(Having too many broken links on a page may be
a sign of a neglected or abandoned site.)
13) A website having proper sitemap.
(A sitemap helps search engines index your
pages easier and more thoroughly, improving visibility.)
14) Site Architecture.
(Well put-together site architecture,
especially a silo structure helps Google thematically organize your content.)
15) Site Updates.
(How often a site is updated — and especially
when new content is added to the site — is a site-wide freshness factor and is
a ranking factor.)
16) Breadcrumb Navigation.
(This is a style of user-friendly
site-architecture that helps users and search engines know where they are on a
site.)
17) Mobile Optimized.
Google’s official stance on mobile is to
create a responsive site. It’s likely that responsive sites get an edge in
searches from a mobile device.
18) User reviews/Site reputation.
A site’s on review sites like Yelp.com and
RipOffReport.com likely play an important role in the algorithm. Google even
posted a rarely candid outline of their approach to user reviews after an
eyeglass site was caught ripping off customers in an effort to get backlinks.
19) Schema.org Microformats.
(Pages that support microformats may rank above
pages without it. This may be a direct boost or the fact that pages with
microformatting have a higher SERP CTR).
20) The way the Search engine optimization
campaign is being run.
The last but not the least, the search engine guidelines
are a must to follow while running a white hat SEO campaign for your website.
No comments:
Post a Comment