Introduction
Social media marketing goals are much more gaining retweets, fans, friends and likes. These are some glimpses which help in improving your business growth on social media. Social media marketing is one such opportunity online which helps you in better understanding about your business and its various aspects. Social media marketing is considered as one of the best ways for online business growth.
Sharing content, ideas, thoughts, and images with hundreds of followers isn’t sole perk of social media marketing. People worldwide have discovered that social media marketing has contributed to growth and success of many small businesses. Nonetheless tranquil profaners are there who have not discovered the perks of social media marketing. In this post we will see 5 benefits of social media business which every business owner should know about. This will definitely turn profaners into believers.
1. Increase Brand Awareness
Introduction
Introduction
Your company must be offering one of the greatest products worldwide but until and unless customers are unware bout the product, its quality and usage your product becomes useless. Due to this there would be no sales and your business will be under losses defiantly. For every business owner it is very crucial to create brand awareness. Foe creating and increasing brand awareness you should ensure that best marketing strategies are used for products visibility. Once you have come to a point where you start generating sales, make sure the product’s quality should not drop down at all. After your product has become popular word of mouth is enough for promoting your brand. The best part about this promotion strategy is that it involves no cost. This is what you call increasing brand awareness.
How it helps
Since businesses use social media for increasing brand awareness, it also helps them in brand promotion with very little or no cost. If some costs are involved or required to be paid then these are linked with the strategies. Most conventional and powerful methods are used for advertising thus promoting your brand in the best possible way. In recent times, marketing departments of many companies worldwide have started appointing community managers so that they can plan and help in increasing brand awareness. They help companies to reach social media in different ways for brand awareness. Community managers uphold relationships with audience online in various regions. In this way community managers can assure that business keeps expanding in every region and relationships are also maintained with premium stakeholders.
How can you use it in your business?
Social media is one great platform where a business owner can introduce its brand. People should be aware about your business and its existence on internet. This is because until and unless they see the shop online how will they buy it? How do customers know what kind of services you are offering? There is a simple equation to this. More than two thirds of the country uses social media or social networking. To make it your perfect business channel brand promotion to potential customers becomes compulsory. According to the research 78% of small businesses have attracted new and potential customers by using social networks. Apart from this about 75% of Americans online said that social media has influenced their shopping by availing product information and enhancing brand loyalty.
Social media is one great platform where a business owner can introduce its brand. People should be aware about your business and its existence on internet. This is because until and unless they see the shop online how will they buy it? How do customers know what kind of services you are offering? There is a simple equation to this. More than two thirds of the country uses social media or social networking. To make it your perfect business channel brand promotion to potential customers becomes compulsory. According to the research 78% of small businesses have attracted new and potential customers by using social networks. Apart from this about 75% of Americans online said that social media has influenced their shopping by availing product information and enhancing brand loyalty.
2. Legitimize a Brand
Introduction
Increasing brand awareness and establishing brand are two both different prospects. Social media also helps you in legitimatizing your brand. This helps a business owner is gaining potential customers. When customer wants to use a specific brand product, they would always want to know a little more about it. For this purpose they visit the company’s social media page. You as a business owner should always keep your social media page updated with comments and new posts. Having an established website reveals that your brand exists whereas having an established social media page reveals that your brand is active. There are 3 basic criteria related to legitimatize a brand. Below you can have a look at those.
· The first thing you should know about legitimatize a brand is you must have a social media page. This page helps in knowing about your business, its objectives and products. By keeping updated information on your brand proves transparency to customers.
· Your business must be independent. Since your business is independent and self-governed you can clearly understand customers’ requirement and make them understand about your prospective.
· To legitimatize a brand you will have to invest in some marketing strategies so that it can be valuable to customers. Customers look into the efforts of a business owner. They can see how much planning has been done to legitimatize a brand. Thus by proper planning you can increase your brand and business value.
How it helps
If your brand is legitimate and customers get positive feedbacks about your product or brand from various social networks then they definitely would buy it. Resources say that if you have a legitimate brand then people can trust you. A genuine product will always gain more profits than any other product.
How can you use it in your business?
You can use to legitimatize your brand for simply generating sale. Once your product’s genuineness is verified on social media then you do not have to worry further. A legitimate brand will never have to put in efforts for selling or proving its genuineness. Social media is the best platform which can be used for increasing your business sales thus legitimating your brand.
3. Increase Sales
Introduction
Increasing sales is one of the most prominent factors required by every business owner whether small or big. It is considered as of prime importance because it leads to revenue generation.
How it helps?
Social media is the best perspective through which sales can be increased. A social network helps to be in touch with your customers. It also helps you to keep informing about your products and latest updates and upcoming launches. For clients and fans you can update and write posts that relate to your business products, its sales etc. You can also update about various offers, discounts or sale which your company is going to start with. Other ways in which marketer can use social media is by advertising and promoting content to sell products. These products should be targeting audiences those who are not aware about your brand.
How can you use it in your business?
According to the research social media helps in generating one-third of your business profit. This is the easy way to generate leads. For example every company has marketing departments. Marketing department heads plan to increase sale thus using some techniques. They built content for social platforms, use ads to scale, increment reach and fuel up demand generation. However there are some basic steps involved in increasing sale. Proper planning is required. This planning will be shown to you in following points. The system begins as follows:
· First step is to know about your audience. For example if you have jewelry business then your target audience is female sector. Knowing your audience is a first step to success. Social media makes it possible in the easiest way. You can cater product offers and campaigns to target audience this will be a good return on investment.
· Target your audience more effectively. Knowing your audience and targeting it is not enough. You should target them effectively so that it really works. You should know how to use social media can be used for doing so. One of the most effective ways is geo-targeting. This means you can send message on demographic based to specific audience. This means specific area audience can be targeted. Social networking websites like Twitter and Facebook are the best tools for communication. You will get the right audience there. You can also target customers on the basis of country, education, interested in, relationship status, gender, age, language and more.
· Find new customers thus expanding your audience: Limited audience will never help in your business growth. Gradually you should bring in more customers and expand your targeted audience. You never know from when and where you can get potential customers. For example if you have opened up a coffee shop in your neighborhood, then you can use Geo-targeting for bringing in potential customers. You can use Facebook and Twitter for posting pictures and services provided in your coffee shop. You can cater to campaigns around schools and colleges. This is how to can target new customers.
· Always ask for instant feedback from customer and ask what their perspectives are. Increasing sales requires a lot of aspects. When you give services to customers ask them how you can improve it, what are their suggestions, what do they feel about quality of your products and more questions like that. By looking into customers’ perspectives you can improve your services thus increasing your sales. You can ask people on social media also to give review about your products and services.
· Improving market intelligence and going ahead of your competitors plays a significance role in increasing sales. With the help of social media monitoring business owners can track their competitors. They can track their each and every movement and thus using market intelligence can enhance their business growth. With this type of intel, you can make profound business decisions thus always being on the top and ahead of your competitors. You will have to do a little research. Finally you get better sales than before.
Search ranking and increasing website traffic is another effective way of increasing sales. When customers search for specific products online, they tend to choose only those which are on the top list of search engines. So if you want to increase sales you will have to make sure that you are on the top list of search engines. Apart from this you have to generate a lot of traffic on your website. If you will be ranked on the top list of search engines, traffic will automatically be generated on your website. The more traffic your website has, the more sales you make. Social media helps in this too. They help you to link with websites directly. They also help you in getting higher rankings on search engines.
· Building relations with customers on social media is utmost important. You have to maintain relationships with your customers. When you build a relationship of trust and reliability, customers tend to fall on your side. Even if your products are expensive they will end up in buying them. For example if you have a tourism website and have upcoming tour packages piled up. Any queries coming from customers towards you are your responsibility. You should response to it very nicely. In this way you will gain customers’ trust.
All these aspects are considered as most important in increasing sales. You have to plan everything carefully so that your business can earn a lot of goodwill in the market. You should also maintain your dignity online.
4. Customer Service
Introduction
Introduction
Customer service is a very predominant aspect in every business. Every business owner should serve best to its customers. It helps in increasing the business very easily and the growth is phenomenal. Social media can be the best way to give your customers best service ever. Giving information on products, details about product variations, prices related to that and many more information can be given to customers through social media. Giving customers’ information about upcoming products, discounts, and various sale schemes is also a customer service which can be availed through social media.
How it helps
Customer service helps a lot in business growth and increment. Social media had proven itself to be very beneficial in these aspects. Since everything is online now and as people majorly use social networking websites, it serves as a great platform. Not only information on content but also through images, customers can very well know about products.
How can you use it in your business?
Customer service can only prove to be beneficial if you have best customer service department in your company. When you put information about your products on social page, you also mention customer service toll free numbers or email-id for customers to contact you. This is the easiest way. Customers call you up and you can answer to their every question. Various communication ways are also given to the customers. Blogging and reviewing are parts of customer services. You have to be quick and smart in giving response to your customers. Customers rely on your answers so make sure you give them in the best possible way. This will help in building trust and good relationship for the future.
Customer service can only prove to be beneficial if you have best customer service department in your company. When you put information about your products on social page, you also mention customer service toll free numbers or email-id for customers to contact you. This is the easiest way. Customers call you up and you can answer to their every question. Various communication ways are also given to the customers. Blogging and reviewing are parts of customer services. You have to be quick and smart in giving response to your customers. Customers rely on your answers so make sure you give them in the best possible way. This will help in building trust and good relationship for the future.
5. Distribute content
Introduction
Introduction
We have come to the last benefit of social media and how it helps a business owner to increase its business. Social media contributes about two-third in the business growth. Since everything is online content distribution is also done online now. You will find every type of content on social media.
How it helps?
Referral traffic is bought by social media. This is with the help of word of mouth publicity. Content like pictures, tweets, posts all help in generating traffic to your website. They increase your social page SEO results. Due to this there are chances when new customers can see it and drive into your website. People always look for interesting content and not the same usual and boring ones. If you as a business owner want to gain customers with the help of posting content then make use of content marketing techniques on social media page. You will defiantly bring in customer at large.
Referral traffic is bought by social media. This is with the help of word of mouth publicity. Content like pictures, tweets, posts all help in generating traffic to your website. They increase your social page SEO results. Due to this there are chances when new customers can see it and drive into your website. People always look for interesting content and not the same usual and boring ones. If you as a business owner want to gain customers with the help of posting content then make use of content marketing techniques on social media page. You will defiantly bring in customer at large.
How can you use it in your business?
In old times, marketers use to face many obstacles for increasing their business and income. They had to be very particular about content sharing and content distribution. They didn’t know how to do it. But now with advancement in technologies it has become very easy. Using social media can help in sharing content faster and in easy ways. For content curation or business use, you can share content on web page. This will keep your customer interested in you and also will always maintain your brand name.
In old times, marketers use to face many obstacles for increasing their business and income. They had to be very particular about content sharing and content distribution. They didn’t know how to do it. But now with advancement in technologies it has become very easy. Using social media can help in sharing content faster and in easy ways. For content curation or business use, you can share content on web page. This will keep your customer interested in you and also will always maintain your brand name.
Conclusion
Social media marketing is much more than what you think. It has never ending aspects. Apart from the above mentioned (distributing content, customer service, increasing sale, legitimating brand and increasing brand awareness), there are many other factors you should know about your business. You should know how important social media marketing is? You should make continuous efforts to increase your business growth. You have to fulfill customers’ expectations always. So it is very clearly from the above post that social media marketing is a need of every business owner. You should utilize it for procuring money and above all increasing your reputation.
All the above mentioned points are easy to be focused upon. You should have proper plans to execute them. If you are a company owner then make several departments so that they can work upon each and every aspect of social media marketing for success and growth of your business.
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