SEO Basics Of Blogging That You Need to Know

Writing good blog posts only is not enough until your post reaches a big audience and you get a high volume of traffic on your blog. To make your blog site search engine optimized, you need a good SEO strategy as well as good SEO skills. Alternatively, you can hire an SEO professional for this, as you can’t be an expert in two different things – blogging and SEO. But with the knowledge of a few important SEO basics, you can increase the search engine ranking of your blog, ultimately resulting in a good search engine traffic of your target audience.

In this post, we have come up with some of the SEO Basics that you need to know.

1. Focus on Keywords:

Keywords are the most important factor in a blog post. You need to first research the important keywords, and then write your blog post targeting the keyword with at least 1% keyword density (the percentage of a particular keyword used in the whole content).

You can make your SEO strategy even more effective if you include your main keyword anywhere at least once in the first 100 words and once in the concluding part (bottom lines) in your blog.

2. Make Your Title & Meta-Description SEO-Friendly:

Title and Meta-Description are another very important factors that account for a good SEO of your blog post. You need to put your main keyword in your title and meta-description to make your blog post noticed by Google bots.

3. Use ALT tags for the images:

As already said that keywords are the most important factor in SEO, why not use it the most in a way that is healthy for SEO. Google can’t read images, and so it is required to put an ALT tag for an image to let Google know what the image is about. Use your keyword as the ALT tag.

4. Use the Main Keyword in the URL Slug:

If your keyword is included in the slug of your blog post URL, it will not only become easy for your readers to understand what the blog post is about, but Google also finds it a good SEO practice.

 5. Check for Plagiarism Before Publishing Your Post:

You invest lots of time and efforts by doing web research, collecting ideas, making points and shaping them in a good blog post with your writing skills. While writing a blog post after taking references from other sources on the web, it may happen that you unknowingly copy an exact sentence or a paragraph. Google hates plagiarism and so if your content is even a little copied, all your hard work will go in vain. So, it is always suggested to check for plagiarism before publishing your blog post. There are plagiarism checker tools available for this.

Final Thoughts:

In my ending note, I want to add that the above-mentioned SEO basics are not enough, but they are certainly the most important ones that a blogger needs to understand and follow while writing and posting his blog posts. It is not always necessary that you take care of the SEO of your blog yourself. You always have the option to hire an SEO agency who can take care of the SEO of your blog. If you need one, feel free to contact me and get a quotation for the SEO of your blog.