SEO Basics Of Blogging That You Need to Know

Writing good blog posts only is not enough until your post reaches a big audience and you get a high volume of traffic on your blog. To make your blog site search engine optimized, you need a good SEO strategy as well as good SEO skills. Alternatively, you can hire an SEO professional for this, as you can’t be an expert in two different things – blogging and SEO. But with the knowledge of a few important SEO basics, you can increase the search engine ranking of your blog, ultimately resulting in a good search engine traffic of your target audience.

In this post, we have come up with some of the SEO Basics that you need to know.

1. Focus on Keywords:

Keywords are the most important factor in a blog post. You need to first research the important keywords, and then write your blog post targeting the keyword with at least 1% keyword density (the percentage of a particular keyword used in the whole content).

You can make your SEO strategy even more effective if you include your main keyword anywhere at least once in the first 100 words and once in the concluding part (bottom lines) in your blog.

2. Make Your Title & Meta-Description SEO-Friendly:

Title and Meta-Description are another very important factors that account for a good SEO of your blog post. You need to put your main keyword in your title and meta-description to make your blog post noticed by Google bots.

3. Use ALT tags for the images:

As already said that keywords are the most important factor in SEO, why not use it the most in a way that is healthy for SEO. Google can’t read images, and so it is required to put an ALT tag for an image to let Google know what the image is about. Use your keyword as the ALT tag.

4. Use the Main Keyword in the URL Slug:

If your keyword is included in the slug of your blog post URL, it will not only become easy for your readers to understand what the blog post is about, but Google also finds it a good SEO practice.

 5. Check for Plagiarism Before Publishing Your Post:

You invest lots of time and efforts by doing web research, collecting ideas, making points and shaping them in a good blog post with your writing skills. While writing a blog post after taking references from other sources on the web, it may happen that you unknowingly copy an exact sentence or a paragraph. Google hates plagiarism and so if your content is even a little copied, all your hard work will go in vain. So, it is always suggested to check for plagiarism before publishing your blog post. There are plagiarism checker tools available for this.

Final Thoughts:

In my ending note, I want to add that the above-mentioned SEO basics are not enough, but they are certainly the most important ones that a blogger needs to understand and follow while writing and posting his blog posts. It is not always necessary that you take care of the SEO of your blog yourself. You always have the option to hire an SEO agency who can take care of the SEO of your blog. If you need one, feel free to contact me and get a quotation for the SEO of your blog.

How to Research Keywords?

If you are into blogging and you give importance to SEO, you must have an idea of how much important keywords are. Most of the bloggers struggle a lot in researching for keywords relevant to their blog posts. In doing so, they, just to follow the trend in SEO, start using keyword research tools that are meant for professionals and SEO experts. For all such bloggers, I want to tell them that if you are not an SEO expert and still you are using such tools like Google Keyword Planner, SEMRUSH, Ahrefs, WordTracker etc, you may come up with less important keywords and it may affect your blog’s ranking in a negative way. To make your keyword researching job easier, I have come up with some other ways for bloggers to research keywords.

How Can Bloggers Research Keywords in Easy ways?

There are many easy ways for bloggers to research keywords for their blog posts, and they are as follow:

1. Research Keywords Using Pinterest:

Pinterest is a good data source for doing keyword research for bloggers and is a great alternative to premium keyword research tools used by SEO experts. The two famous ways you can research keywords using Pinterest are described below:

• Pinterest Instant: This is the easiest way in which you just have to type a relevant keyword of your choice in the Pinterest search box, and it will show up all the popular keywords that Pinterest search has in its database.

• Pinterest Guided Search: Just type a relevant keyword again in the search box and hit enter this time. You will not only get the relevant pins but you will also get to see a bunch of symatic keywords just below the search box.

2. Research keywords Using Competitor’s Keyword Analysis:

You, being a blogger and the owner of your blog, know what are the most relevant keywords that your target audience can search in Google to get the results of blogs websites having a similar niche to yours. The blogs which are on the top results are definitely due to a good SEO and the better use of keywords. Just collect the top 5-6 blog sites, as they are your top competitors and observe the meta tags to get an idea of the keywords they are using for SEO. Note down those keywords and use them for yours.

3. Research Keywords Using Google Trends:

Google Trends shows you the search terms that are famous in a particular location. Just type a relevant keyword of your choice and Google Trends will show up related search terms that are popular in a particular region.

Bottom Lines:

There are much more ways to research keywords, but it can be done well if performed by an SEO expert. If you are a blogger, you need not take the stress of researching keywords. Just hire the best SEO service provider company, and they will provide you a list of important keywords that can boost your blog’s search engine ranking in Google. If you feel the need of a good SEO agency for doing keyword research and any other SEO activity for your blog, then contact us with your requirements and get an affordable quotation from me.

How Does Google Rank Pages?

You are a blogger, you dedicate a lot of time and do too much hard work in researching for topics, cultivating your own ideas and writing blog posts. But, all your hard work will go in vain if your blog will not have a good reachability among the like-minded audience. To make your blog famous in Google search, it is important for you to understand how Google ranks a web page or a website. To help you in this, I have come up with this post to let you understand how does Google rank pages. But first, you need to realize the working methodology of Google.

How Google Works?

Like all other search engines, Google has a search engine spider named ‘Google BOTS’, whose work is to crawl the web and index any new webpage/website in its database. These search engine spiders are responsible for ranking pages in Google SERPs (search engine result pages). But, the working methodology of Google is not as simple as just crawling and indexing of web pages. Google has a big ranking algorithm parameter of around 200 factors on which it measures the value of web pages and ranks them accordingly. Google has never disclosed its all the ranking algorithm factors to maintain its result quality, but a few of the most important ranking factors are known by almost all the SEO experts.

Let’s check out those factors with a brief information on all of them.

• Relevancy of Keyword: Google ranks web pages by keywords. So, the more relevant will a keyword be, the better will be the ranking of web pages.
• Meta Tags: Meta tags are important for both Google and the search engine users. Google takes information from meta tags to show up the title and description of web pages in the SERPs. You need to make them SEO-friendly in order to get your blog noticed by Google.
• Images: Google, like any other search engine, can’t read images, so you are required to put an ALT (alternative) tag to name an image. The ALT tags which Google find with images on a web page are checked by Google Bots and thus it works as an important ranking algorithm factor of Google.
• External Links: Google gives some value and ranking to every web page, and if you use external links in your web page, they affect the ranking of your web page in the way Google values them. So, be wise in putting an external link on your web page.
• Webpage Speed: It is another important factor that is counted among the ranking algorithm factor of Google. The lighter your web pages will be, the faster will be the page load time and the better will be the search engine ranking of the web pages.

Final Thoughts:

As stated earlier, Google has around 200 ranking algorithms on which web pages have to pass their quality for SEO. Obviously, the above-mentioned factors are a very few, and reading about too many ranking algorithm factors of Google will make you feel monotonous, as you are a blogger and it is not your job to take care of all the ranking algorithm factors of Google. But you need not worry for this, as one of the leading SEO Services provider is here to take up all your stress and responsibility to make your blog rank well in Google SERPs. Contact our team of SEO experts to get a quote for the SEO of your blog.

The Importance of Having A Website for Your Business

You may be one of them who owns one or more business, but do not have a website for them. It is perhaps because you have not yet realized the importance of having a website for your business. Before knowing the importance of having a website, you must understand what a website is. In simple words, a website is a domain which contains one or multiple web pages that can be accessed through the internet. This is the digital era, and everything is connected to the internet nowadays. People are frequently using the internet to get information about a product, service or a business. Surprisingly, there are still many businesses which do not have a website or their internet presence.

If you are one of them who do not have a website for their business, you are missing out a great opportunity to grow your business online. You can use your website as a great marketing tool to grow your business.

Being a business owner, it is important for you to know where your target consumers are. But in this digital era where people find it comfortable to look for a service or a product online, it is equally important for your consumers to know about your business and to know how to reach you. So, this is one of the most important reasons that you should have a website for your business.

Below are some other points that will help you understand the importance of having a website for your business:

• It is a cost-effective way to reach the potential marketBusiness owners spend a lot in print advertising. They create brochures and distribute them in the potential market. But the digital era has made the world very small, and one can easily reach to a business with the help of the website of that business. Having a website means you need not spend millions on printing brochures and distributing them. Customers can know about your business, services you offer and/or products you sell.
  So, a well-developed website and a good online presence can be a cost-effective way to grow your business by enabling your potential customers to reach your business easily.
  
• It is easily accessible anytime
• One of the most important benefits of having a website and a good online presence is that your business can be reached by your customers 24 hours a day. Just imagine that you have gone out to a shop to buy something, and you find it closed. You will move to another shop to buy the thing. Similarly, if you do not have a website or a good online presence, your competitor will get benefited.
  
  So, it is important to make your business easily accessible through a website where you can put all the details about your business and the services and/or products you offer to your consumers.
  
• It is more convenient to do business through a website than having a physical store
• The easy availability of the Internet and the online shopping trends have made people more comfortable and frequent to shop online as compared to going out to a physical shop to buy something.
• 
  Having a website and offering your services and/or products through your website can have a magical effect on your business growth.
  
• Having a website adds more credibility of your business to your consumers
  Nowadays consumers have become so much open-eyed that before buying any product or taking any services, they prefer to read about the company and reviews of other customers about the company on the internet. By having a website, you have the opportunity to present why and how your business is different and better, and what offer can you give to your customers. You can put any information about your business which makes your business more credible than your competitors.
  
• A website helps in increasing your salesYou can say that your business is in profit only when you earn more than you spend. In the competitive market, you can only count your business in the race if you have an online presence and you provide your consumers the facility to buy your services or products online.
  
  Undoubtedly, having a website is the ultimate way to increase your sales.
  
• With your website, you can market your business online easily
  If you want to market your business in a better way to win the competition, it is important to have a website and an online presence of your business. Having a well-developed website with good design and great content results is a better marketing, and a good marketing results in a better business growth.

Conclusion:

Having a website for a business is a must to stay forth in the race. A well-built website can move a business in the path of success. You can use your website as a great marketing tool to grow your business.

I hope you enjoyed reading the blog. If you liked the blog, don’t forget to add your feedback and thoughts in the comment box.