What is SEO & How Does it Affect Bloggers

Being a blogger, there must be many questions that always runs on your mind. Such as, “How can you enhance the ranking of your blog in search engines?”, “How can you increase the reachability of your blog among the like-minded audience?” and “How can you write your blog posts so that it becomes SEO-friendly and can get easily optimized in Google?”

In this post, I am going to discuss things which are often ignored by bloggers but holds utmost importance in making your blog successful.

SEO, if done properly on a regular basis, can help your blog get noticed among your target audience by ranking on the top in the search engine result pages (SERPs). Before moving ahead, let me explain to you what is SEO in a very simple way.

What is SEO?

SEO stands for Search Engine Optimization, and it can be defined as a set of techniques by which you can enhance the visibility of your blog or website in search engines. It has emerged as one of the strongest ways to get the maximum relevant visitors to a website or a blog. As the internet users have increased tremendously in the recent years, the importance of SEO has also increased. People are frequently searching on the internet for anything and everything they want to know, and so the competition among bloggers of similar niche is increasing every day.

How Does SEO Affect Bloggers?

Since the internet is becoming easily accessible day by day, search engine users are also increasing, and thus SEO is becoming more important. If you are into blogging, you need to take SEO very seriously as it can affect your blog in both positive and negative way. Running an SEO campaign is a great effort for a blogger, as it will help boost the ranking of your blog and ultimately the blog will get a good quantity of like-minded audience and readers. But as they say that excess of everything is bad, doing too much SEO can have an adverse effect too. Google, if finds a lot of backlinks to a blog, can penalize the blog by making the rank of the blog down in the SERPs. So, you need to be careful while doing SEO. If the SEO is done well, it can make you a famous blogger.

Final Verdict:

SEO is a vast subject and there are a lot of things in SEO that you need to get expertise on. But you are a blogger and you have to give your time and dedication as a blogger. You can be a jack of all trades, but you can’t be an SEO expert while dedicating your full time as a blogger. So, it is suggested to hire the best SEO company who can take up the responsibility to boost the search engine presence of your blog by making continuous SEO efforts with a strong and effective white hat SEO strategy. If you are a full-time blogger and you are looking for a reliable SEO service provider for your blog, look nowhere and consult me for a customized and well-planned SEO strategy for your blog. 

SEO Basics Of Blogging That You Need to Know

Writing good blog posts only is not enough until your post reaches a big audience and you get a high volume of traffic on your blog. To make your blog site search engine optimized, you need a good SEO strategy as well as good SEO skills. Alternatively, you can hire an SEO professional for this, as you can’t be an expert in two different things – blogging and SEO. But with the knowledge of a few important SEO basics, you can increase the search engine ranking of your blog, ultimately resulting in a good search engine traffic of your target audience.

In this post, we have come up with some of the SEO Basics that you need to know.

1. Focus on Keywords:

Keywords are the most important factor in a blog post. You need to first research the important keywords, and then write your blog post targeting the keyword with at least 1% keyword density (the percentage of a particular keyword used in the whole content).

You can make your SEO strategy even more effective if you include your main keyword anywhere at least once in the first 100 words and once in the concluding part (bottom lines) in your blog.

2. Make Your Title & Meta-Description SEO-Friendly:

Title and Meta-Description are another very important factors that account for a good SEO of your blog post. You need to put your main keyword in your title and meta-description to make your blog post noticed by Google bots.

3. Use ALT tags for the images:

As already said that keywords are the most important factor in SEO, why not use it the most in a way that is healthy for SEO. Google can’t read images, and so it is required to put an ALT tag for an image to let Google know what the image is about. Use your keyword as the ALT tag.

4. Use the Main Keyword in the URL Slug:

If your keyword is included in the slug of your blog post URL, it will not only become easy for your readers to understand what the blog post is about, but Google also finds it a good SEO practice.

 5. Check for Plagiarism Before Publishing Your Post:

You invest lots of time and efforts by doing web research, collecting ideas, making points and shaping them in a good blog post with your writing skills. While writing a blog post after taking references from other sources on the web, it may happen that you unknowingly copy an exact sentence or a paragraph. Google hates plagiarism and so if your content is even a little copied, all your hard work will go in vain. So, it is always suggested to check for plagiarism before publishing your blog post. There are plagiarism checker tools available for this.

Final Thoughts:

In my ending note, I want to add that the above-mentioned SEO basics are not enough, but they are certainly the most important ones that a blogger needs to understand and follow while writing and posting his blog posts. It is not always necessary that you take care of the SEO of your blog yourself. You always have the option to hire an SEO agency who can take care of the SEO of your blog. If you need one, feel free to contact me and get a quotation for the SEO of your blog.

How to Research Keywords?

If you are into blogging and you give importance to SEO, you must have an idea of how much important keywords are. Most of the bloggers struggle a lot in researching for keywords relevant to their blog posts. In doing so, they, just to follow the trend in SEO, start using keyword research tools that are meant for professionals and SEO experts. For all such bloggers, I want to tell them that if you are not an SEO expert and still you are using such tools like Google Keyword Planner, SEMRUSH, Ahrefs, WordTracker etc, you may come up with less important keywords and it may affect your blog’s ranking in a negative way. To make your keyword researching job easier, I have come up with some other ways for bloggers to research keywords.

How Can Bloggers Research Keywords in Easy ways?

There are many easy ways for bloggers to research keywords for their blog posts, and they are as follow:

1. Research Keywords Using Pinterest:

Pinterest is a good data source for doing keyword research for bloggers and is a great alternative to premium keyword research tools used by SEO experts. The two famous ways you can research keywords using Pinterest are described below:

• Pinterest Instant: This is the easiest way in which you just have to type a relevant keyword of your choice in the Pinterest search box, and it will show up all the popular keywords that Pinterest search has in its database.

• Pinterest Guided Search: Just type a relevant keyword again in the search box and hit enter this time. You will not only get the relevant pins but you will also get to see a bunch of symatic keywords just below the search box.

2. Research keywords Using Competitor’s Keyword Analysis:

You, being a blogger and the owner of your blog, know what are the most relevant keywords that your target audience can search in Google to get the results of blogs websites having a similar niche to yours. The blogs which are on the top results are definitely due to a good SEO and the better use of keywords. Just collect the top 5-6 blog sites, as they are your top competitors and observe the meta tags to get an idea of the keywords they are using for SEO. Note down those keywords and use them for yours.

3. Research Keywords Using Google Trends:

Google Trends shows you the search terms that are famous in a particular location. Just type a relevant keyword of your choice and Google Trends will show up related search terms that are popular in a particular region.

Bottom Lines:

There are much more ways to research keywords, but it can be done well if performed by an SEO expert. If you are a blogger, you need not take the stress of researching keywords. Just hire the best SEO service provider company, and they will provide you a list of important keywords that can boost your blog’s search engine ranking in Google. If you feel the need of a good SEO agency for doing keyword research and any other SEO activity for your blog, then contact us with your requirements and get an affordable quotation from me.

How Does Google Rank Pages?

You are a blogger, you dedicate a lot of time and do too much hard work in researching for topics, cultivating your own ideas and writing blog posts. But, all your hard work will go in vain if your blog will not have a good reachability among the like-minded audience. To make your blog famous in Google search, it is important for you to understand how Google ranks a web page or a website. To help you in this, I have come up with this post to let you understand how does Google rank pages. But first, you need to realize the working methodology of Google.

How Google Works?

Like all other search engines, Google has a search engine spider named ‘Google BOTS’, whose work is to crawl the web and index any new webpage/website in its database. These search engine spiders are responsible for ranking pages in Google SERPs (search engine result pages). But, the working methodology of Google is not as simple as just crawling and indexing of web pages. Google has a big ranking algorithm parameter of around 200 factors on which it measures the value of web pages and ranks them accordingly. Google has never disclosed its all the ranking algorithm factors to maintain its result quality, but a few of the most important ranking factors are known by almost all the SEO experts.

Let’s check out those factors with a brief information on all of them.

• Relevancy of Keyword: Google ranks web pages by keywords. So, the more relevant will a keyword be, the better will be the ranking of web pages.
• Meta Tags: Meta tags are important for both Google and the search engine users. Google takes information from meta tags to show up the title and description of web pages in the SERPs. You need to make them SEO-friendly in order to get your blog noticed by Google.
• Images: Google, like any other search engine, can’t read images, so you are required to put an ALT (alternative) tag to name an image. The ALT tags which Google find with images on a web page are checked by Google Bots and thus it works as an important ranking algorithm factor of Google.
• External Links: Google gives some value and ranking to every web page, and if you use external links in your web page, they affect the ranking of your web page in the way Google values them. So, be wise in putting an external link on your web page.
• Webpage Speed: It is another important factor that is counted among the ranking algorithm factor of Google. The lighter your web pages will be, the faster will be the page load time and the better will be the search engine ranking of the web pages.

Final Thoughts:

As stated earlier, Google has around 200 ranking algorithms on which web pages have to pass their quality for SEO. Obviously, the above-mentioned factors are a very few, and reading about too many ranking algorithm factors of Google will make you feel monotonous, as you are a blogger and it is not your job to take care of all the ranking algorithm factors of Google. But you need not worry for this, as one of the leading SEO Services provider is here to take up all your stress and responsibility to make your blog rank well in Google SERPs. Contact our team of SEO experts to get a quote for the SEO of your blog.